Illustrative example. Hearth & Ridge Builders is fictional. This is not a testimonial and not a named customer.
The shop
A small firm doing lofts and kitchens in one borough. They close at 17:00; site work weekdays.
Who still arrives after hours
A couple with a terrace and a loft idea.
They ask: "Do you do loft conversions in this postcode, and can we send photos?"
What the desk can answer
- Job types and areas on the site.
- How a first visit works.
- A callback - the desk does not quote a build.
What you open to in the morning
A Night Desk card - on Growth and Scale - looks like this:
- Name: The Harts
- Call: 020 7946 1234
- They said: Loft conversion, photos ready, SE12
This job is usually a callback, not a calendar hold - the inbox still has the number.
Why this matches the product
A missed Sunday enquiry is a job that goes to the next van on the street.
What we will not claim
It does not quote a build, submit planning, or book a start date. WhatsApp and Arabic are still out of scope.